Dr Architect, graduated at Politecnico of Milano in Architecture in Milan, 1987. Master in “Advanced Technology Application in Industrial Design Manufacture “- Tampa University, Florida USA, 1988. Piero Lissoni design team’s consultant partner since 1987 until 1993, when he started his independent professional studio in Milan in Via De Sanctis, in product design and advertising. Daniele Lo Scalzo Moscheri has designed for Tisettanta, Gallotti and Radice, Rivolta, Albed, Casamilano, Besana, Pedrali, Elam, Composit, Ivano Redaelli. Art director of Giorgetti from 2010, Varaschin, Rivolta, Brianform, Montbel. His style is concise, up to date, and play with the happy composition of different materials: the sign is sharp and accurate, enriched by technological innovation and “ready made” culture. Daniele loves domestic design shaped to show the personality of the individual but without being trivially downgraded to a service tag.